“The Matrix is the World that has been pulled over your eyes to blind you from the truth” – Morpheus We at Culta love studying and revealing the brainwashing we meet everywhere in our daily lives. One day we were looking at our software prices and wondering why software sold to companies is so disproportionally[…]

Millennials, originally a name for the kids graduating year 2000, is nowadays used of people born between 1982 to 2004 or 1983-2001 or 1980-1994 but normally meaning the whole generation born in in 80s and 90s. Millennials are the largest generation since the Baby Boomers and they are about to enter their prime purchasing years.[…]

If you want to know your brand’s full potential, you also need to know which associations with a brand actually make people want to buy it – and to pay more for it. It is not enough that the brand is known and well liked in general (but of course, a good starting point). Still,[…]